From loss to profit
For our long-term client www.mavio.cz, we took over the management of Google and Facebook campaigns in July 2023.
At that time, the e-shop was generating revenue in the tens of thousands of CZK, while advertising costs represented roughly 44% of total revenue.
After approximately one year, we managed to increase revenue by 33%, while reducing advertising costs to 23% of total revenue.
The e-shop now consistently generates approximately double the revenue compared to the original state, with campaign costs regularly accounting for around 21%.